The Call for More Ethics and Social Responsibility 60.Building Customer Equity 55 The Changing Marketing Landscape 57 The Digital Age 58. 1 Marketing at Work Bike Friday: Creating Customer Evangelists 47 The Changing Nature of Customer Relationships 49 1.2 Marketing at Work Consumer-Generated Marketing: Ad Agency of the Year? YOU! 52 Partner Relationship Management 52Ĭapturing Value from Customers 54 Creating Customer Loyalty and Retention 54 Preparing an Integrated Marketing Plan and Program 45 Building Customer Relationships 45 Customer Relationship Management 45 1.
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